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Track Consumer Sales and Loyalty in Realtime with Synapse EPSILON®
Rule based loyalty engine to enable targeted, highly flexible and customised loyalty program for an enhance ROI on the marketing spend.
Consumer Loyalty Solution
Reach Out to New and Existing Customers. SYNAPSE EPSILON ° helps you build your Consumer Database with Interested Audience while simultaneously helping increase Brand Awareness & Recall using Market Augmentation Tools for Self Registration, 3rd Party Introductions, Peer Referrals or Attending a Marketing Events.
STRENGTHENING INFORMATION FLOW
Feel The Real Pulse
Synapse EPSILON® identifies all stakeholders for the incentivise transactions and enables gratification of all/selected participants like retailers, influencers or consumers at the point of consumption.Innovative Features of Loyalty Program
Distributed Secured Cloud Architecture
- Describe the benefits of your loyalty program and tempt your customers to join your loyalty program.
- Get people to enroll in your program by looking at the benefits that they get.
- Create awareness about the program for new customers.
- Engage already-enrolled customers through targeted campaigns.
- The more relevant and tailored, the better your referral program audience’s experience.
- Offer tools dedicated to streamlining referrals, follow-up and reporting.
- Take steps to operate legitimate programs.
- Safeguard customer information and protect brand reputation.
- Offer a strong emotional connection and a more wholesome customer experience.
- Keep your loyalty program members surprised and delighted.
- Reward different groups/tiers of customers differently.
- Tiered programs are a great way to differentiate between low, medium and high spenders.
- Engage your customers and build lifelong customer loyalty.
- Make your customers feel special and valued.
- Give your customers an adequate amount of time to earn/spend points.
- Point expiration is a great way to motivate your customers to buy.
Loyalty Program
Multivariate. Flexible. Realtime
g eography
- Country/State/District
- User defined market territories
u ser
- Multi-tier promotions - Contractor/ Painter
- Multi-modal promotions - Retailer/ Distributor
p roduct
- Promotion values linked to SKUs
- New product launches
- Pilot testing/ Niche promotions
T ime
- Short term sales push
- Inventory liquidation
- Festival promotions
A ccess
- Apps, Web UI, SMS
- Differential Benefits based on access medium
The schemes configured in the Synapse system are “GUPTA” which provide the clients with a strategic advantage over competition
Synapse’s Dynamic Rule Engine, allows marketers to implement highly flexible and targeted loyalty programs which can be micro managed on multiple market variables depending on market dynamics. The unambiguous incentive value is determined by the System on a run time (i.e. when the market sale is reported). Limit Financial Liability towards Loyalty Incentives by defining the Promotion contours so the Incentive values are valid for set of possibilities in “GUPTA” defined by business.
Grow your business by motivating Customer Behaviour
Customer motivations shape the purchasing decisions they make and influence which brands they shop with. The need for a solution is the primary customer motivation and the key is always clear communication.By outlining how to earn rewards and spend them, customers can visualise their membership in the program and how it will benefit their shopping experience.
Make it easy to earn reward points
Run reward programs to empower your business. Improve productivity, engagement, and retention with meaningful rewards. A rewards program can accelerate the loyalty life cycle, encouraging first-or second-year customers to behave like a company’s most profitable tenth-year customers.
Introduce brand stickiness with cascaded and delayed gratification
Set up your customer to return to your business because you create convenience. A sticky customer finds value in your business as he relates to your brand offering on a personal level. The best way to retain him/her, beyond loyalty programs and discounts is to build a long and lasting relationship with him. Serve the customer’s needs beyond his/her own expectations and deliver efficient grievance remedies.
Your Best Customers are VIPs – Pamper them
Rewards marketing has gained prominence due to VIP programs as they drive both acquisition and retention results by making their best customers feel special. Your brand has the potential to design the best VIP program imaginable and make the best customers feel nothing but elite.
Encourage repeat purchases
Repeat customers are significantly more value for your business than new customers because they are more likely to bring in more profits for your business. Focuss your efforts more towards retaining existing customers, turning them into loyal customers, and increasing their lifetime business value. Repeat customers convert more often, and they have a higher average order value than first-time buyers. This translates into your repeat customers buying more from your store and more often.
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